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Matrix Home Care opens Tampa Office

“Delivering health care in the home is far more personal than in a facility setting.”

Tampa-(BUSINESS WIRE) Oct. 14, 2008- Matrix Home Care recently announced the opening of a new office in Tampa, extending the company's network throughout the Gulf Coast.

"We are committed to working closely with families, physicians and insurance companies to deliver personalized cost-effective patient care in the home setting," said Pernille Ostberg, MBA, RPh, president and CEO of the West Palm Beach-based company, which is certified as a woman minority owned business.

Along with its new central Tampa office, located at 410 S. Ware Blvd., 8th Floor, Suite 43, Matrix (license # 20080096) serves Southwest and Southeast Florida from locations in Bradenton, Venice, Boca Raton, Pompano Beach and Coral Gables.

"Tampa is a major healthcare and insurance center," Ostberg said, "and we look forward to expanding our services to the Gulf Coast and along the Interstate 4 corridor in Central Florida."

A Registered Pharmacist, Ostberg launched Matrix Home Care in 1999 after nearly two decades of home health care experience on a national level. As divisional president for Integrated Health Services, she was responsible for several hundred locations.

Today, Matrix provides a complete array of services, home health care, disability management so injured employees can quickly return to work, independent senior care based on the needs of the elderly and specialty nurses' services, including wound care, infusion therapy and rehabilitation nursing. Rather than rely on government-reimbursed services, the company focuses on private-pay and private insurance plans.

"While medical technology continues to advance, there is still no substitute for hands-on patient care, as well as the emotional support and companionship provided by a caring, well-trained professional," said Ostberg.

Ostberg said Matrix is continually seeking nurses, therapists and other caregivers who share the company's values and philosophy. Currently, the company has more than 400 home care professionals, as well as its in-office staff.

"Delivering health care in the home is far more personal than in a facility setting," said Ostberg. "We train our staff to be very respectful of our clients and the social dynamics within the home."

In keeping with that holistic approach, Matrix' professionals observe conditions in the home and make recommendations to improve the patient's welfare, such as removing a slippery, unsafe rug, replacing an old mattress or stocking the refrigerator with more nutritional foods.

Matrix has built educational alliances with colleges and universities throughout the state, and plans to become an active supporter of the University of South Florida School of Nursing in Tampa. "Giving back is one of the cornerstones of our philosophy," Ostberg said. "With a shortage of healthcare practitioners looming, one way we can assist is through raising scholarships for students in nursing and other medical disciplines."

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