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Pernille Ostberg


A staunch advocate for personalized patient care, a fervent supporter of professional education and a highly successful business owner, Pernille Ostberg, MBA, RPh, is one of Florida’s most experienced home health care executives. As President/CEO of Matrix Home Care, LLC, Ostberg leads a growing team of caregivers who focus on the needs of the patient in the home setting. There will never be a substitute for the hands-on care, as well as the emotional support and companionship, provided by a well-trained, caring home health professional, she says. Ostberg founded her West Palm Beach-based company in 1999.

Matrix now has eight offices covering Central, Southwest and Southeast Florida. She has spent more than 25 years in the industry, opening more than 40 agencies, designing and implementing a resource management center model and directing a national home health agency with revenues of more than $300 million. She has also consulted for many home health agencies over her career and is known for her innovative approach to providing care and managing services.

Ostberg’s personal expertise includes infusion therapy, nursing, supplemental staffing, home medical and respiratory equipment, and care management services. A native of Denmark, Ostberg came to Michigan as a girl and moved to Florida in 1972. She graduated from the University of Florida in 1978 with a pharmacy degree and became a registered pharmacist (RPh). In 1987, she earned an MBA from Nova Southeastern University, where she was a member of the National Honorary Society.

On a statewide level, Ostberg works closely with leading medical, nursing and other healthcare programs, helping to raise funds for student scholarships. She is also a Board Member of the Treasure Coast division of the Friends of 440 Scholarship Fund, Inc., which provides educational assistance to families involved in workers’ compensation cases. She is also active in local charities, including The Royal Women’s Club of Boca Raton, Soroptimist International and the Magnolia Society of the Bethesda Hospital Foundation. Ostberg is a resident of Palm Beach County. 

Janice Williams


Known for her deep personal commitment to Matrix clients, Janice Williams is an experienced heath care manager, and an effective advocate for the aged. At Matrix, we take the time to get to know our clients, both aging parents and their children to determine what services they need, she says. It’s like the difference between a small, local store and a giant retail chain. We provide a higher level of personal service.

Born and raised in Westchester County, NY, Williams brings more than 25 years of industry experience to her role as Matrix vice president, client services, including management of home health care agencies, assisted living facilities and independent senior living communities. A managing member of Matrix since its founding in 1999 by CEO Pernille Ostberg,

Williams has helped build the firm’s statewide presence to eight offices in key Florida markets. All of us on the Matrix management team take calls from clients at nights and on weekends, she says. In this industry, there aren’t many owners who tell their clients I can be reached at any point of the day or night but Matrix is one of them. Williams has advised developers and operators of senior housing and health care facilities, and lobbied government officials in Tallahassee,FL, and Washington,DC on legislative issues that affect the nation’s seniors. An assisted living (AL) administrator, she holds a Certification in Long Term Care (CLTC).

In recent years,Williams has spoken to the national Association for Homes for the Aging, Florida’s Retirement Housing Council and the Parkinson Association. In 2007, she was honored as Wachovia Woman Volunteer of the Year, reflecting her many charitable contributions. She is a board member for the Nicholas Chiera Foundation, which grants wishes to children living with cancer, and an advisory board member of Everglades University-Alternate Medicine. In the community, she is a board member of The Rotary Club of Boca Raton, and a member of the GFWC Royale Women’s Club.

As a health care provider, I believe one of the best things you can do is give back to the community, she says, adding that her proudest accomplishments are three children and six grandchildren.

Super Efficient

Deeply Committed

Highly Skilled